The space environment is a complex environment from a domain expertise perspective as it spans across various sectors, horizontal and vertically. And all of these sectors are dependent on each other. No organization can do it on its own, and you have to position yourself to take advantage of others’ processes, technologies, offerings, channels and brands.
When developing offerings in the Earth Observation domain, you need to understand how you can capitalize on your strengths and harness others’ capabilities and assets. The upstream, midstream, and downstream parts of the value chain can’t operate in silos. For the benefit of the end-user, they need to work together seamlessly.
This approach is known as the network economy. With the right partners, a tremendous amount of value can be created for all the value chain partners while differentiating yourself from competitors. This is usually done through complementary partnering, forming alliances and collaboration for mutual benefit. An option is also to join forces with a competitor, better known as coopetition.
There are various ways to spot network innovation opportunities to build external relationships, partnerships, consortia and affiliations:
- How can I collaborate with others along the value chain to shift from business as usual?
- Can you enable other players by lending them your channels, processes, brand or unique assets?
- Can you form unusual partnerships with organizations unrelated to your current business?
- Can you leverage your relationship with your suppliers?
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